Wednesday, December 25, 2019

Swift s The Heavenly Nature Of Women - 848 Words

After beginning many of his poems by establishing the heavenly nature of women, Swift presents a progression that removes ethereal qualities and exposes the true human form of women. In â€Å"The Lady’s Dressing Room,† the reveal of Caelia’s dressing room dismantles her image as a goddess. Caelia’s dressing room functions as the source of her divinity — it is here that â€Å"The goddess from her chamber issues.† (â€Å"The Lady’s Dressing Room† 3) When Strephon enters this space, he hopes to see the arena that holds the goddess and, in a way, take in the beauty that shines through the nymph. Instead, the room reveals the tools and methods Caelia uses to disguise her humanity. Strephon is repulsed to find disgusting items such as â€Å"Combs for various uses,/ Filled up with dirt† and â€Å"Sweat, dandruff, powder, lead and hair.† (â€Å"The Lady’s Dressing Room† 19-20, 24) Swift’s catalogue of the dressing room continues to elicit disgust in the reader culminating in a humorous revelation that utterly horrifies Strephon. In the recesses of the dressing room, Strephon discovers a chamber pot, which betrays Caelia’s bodily functions. His realization that â€Å"Caelia, Caelia, Caelia, shits† (â€Å"The Lady’s Dressing Room† 118) forces him to confront the reality that she is actually human and — perhaps worst of all — that she has the same needs as men. Here, Swift is destabilizing notions of benevolent sexism that contribute to the unfair standards thrust upon 18th century women. Swift continues to build on theShow MoreRelated3 passages in which you analyze the syntax, diction and detail of the writing, and illustrate how that helps convey the purpose and meaning of the novel.2370 Words   |  10 Pagesbecoming exiled. Narrated in the third person, Huxley details a technocratic government where signs of emotions are rendered treach erous and extreme consumerism forms the core of society. However, even more revolting is the unconscionable replication of nature through mass cloning, affirming the loss of everything fundamentally human. Through Brave New World, Huxley warned past governments who sought to increase effectiveness and stability, and continues to admonish the modern world, against increasingRead MoreAlexander Pope Essay6204 Words   |  25 Pagestuberculosis that settled in his spine, leaving him stunted and misshapen and causing him great pain for much of his life. He never married, though he formed a number of lifelong friendships in Londons literary circles, most notably with Jonathan Swift. Pope wrote during what is often called the Augustan Age of English literature (indeed, it is Popes career that defines the age). During this time, the nation had recovered from the English Civil Wars and the Glorious Revolution, and the regainedRead MoreThe Biblical Perspectives of Crime4108 Words   |  16 PagesPerspectives Crime and violence is rampant throughout the world. Laws exist to maintain order and peace and provide for the safety and well-being of all members of society. Acts that disrupt and threaten this system of order are deemed criminal in nature and are punishable by law. It is believed that criminal types operate from a self-centered framework that shows little, if any regard, for the safety and well-being of others (Merton, 2006). Christianity teaches us that crime is also caused by evilRead MoreEssay on 103 American Literature Final Exam5447 Words   |  22 Pagesas: (A) rooted in the landscape of America (B) a way of protecting the â€Å"purity† of American culture and rejecting the influences of Europe (C) international in nature, bringing together American and European culture (D) a rejection of America and American experiences 13. In 1920, what development changed social and political life for women? (A) They were denied the legal right to drive automobiles. (B) They gained the right to vote. (C) Congress passed the Equal Pay Act, banning sex discriminationRead MoreEssay about Views of Love in William Shakespeares Romeo and Juliet6375 Words   |  26 Pages He jests with Mercutio and wins their battle of wits which makes Mercutio cry out: Why, is not this better now than groaning for love? Now art thou sociable, now art thou Romeo; now art thou what thou art, by art as well as by nature. For this drivelling love is like a great natural that runs lolling up and down to hide his bauble in a hole. (II, iv, 88-92) Romeo gets more mature by his marriage to Juliet, too. When he comes back from the wedding, he is soRead Morewisdom,humor and faith19596 Words   |  79 PagesGenuine humor is replete with wisdom.† Mark Twain, quoted in Opie Percival Read, Mark Twain and I (1940), 17. â€Å"Humor offers both a form of wisdom and a means of survival in a threatening world. It demands that we reckon with the realities of human nature and the world without falling into grimness and despair.† Roger Shattuck, The Banquet Years: The Origins of the Avant-Garde in France—1885 to World War I, rev. ed. (1968), 248. â€Å"Humor is, in fact, a prelude to faith; and laughter is the beginningRead MoreThe Birth of Civilization18947 Words   |  76 Pagesonly a sparsely settled society. If hunters were too numerous, game would not suffice. Since labor appears to have been divided according to sex, it was probably women, gathering food, who discovered how to plant and care for seeds. This knowledge eventually led to agriculture and the Neolithic Revolution. CI V I L I Z AT I O N S The way of life of prehistoric cave dwellers differed immensely from that of humans today. Yet the few millennia in which we have been civilized are but a tiny fractionRead Moretheme of alienation n no where man by kamala markandeya23279 Words   |  94 Pagesa cave, her place of entombment. On Thebes: Thebes was the most important city of Boeotia, on mainland Greece. It was one of the chief city-states of ancient Greece, after Athens and Sparta. Sophocles described it as â€Å"the only city where mortal women are the mothers of gods.† According to Greek legends, the city was founded by Cadmus and was destroyed by the Epigonoi in the time before the Trojan War. In the sixth century B.C., Thebes recovered its glory to some extent, and in Sophocles’ time itRead MoreA Picatrix Miscellany52019 Words   |  209 PagesLondon, The Warburg Institute, University of London, 1962 French B. Bakhouche, F. Fauquier, B. Pà ©rez-Jean: Picatrix Un traità © de magie mà ©dià ©val. 388 p., 130 x 210 mm, 2003, Paperback ISBN 2-503-51068-X, EUR 37.91. Newest critical edition. French S. Matton, La magie arabe traditionelle, Paris, 1977 (incomplete) Latin Picatrix: The Latin Version of the Ghà ¢yat Al-Hakà ®m, ed. David Pingree (London, Warburg Institute, 1986). Spanish Abul-Casim Maslama ben Ahmad: Picatrix (El fin del sabio y el mejorRead MoreLooking for Richard Transcript11989 Words   |  48 Pages ...nor made to court... ...an amorous looking-glass. I, that am curtaild of this fair proportion... ...cheated of feature by dissembling nature, deformed. - Deformed. - He was a hunchback. Deformed. Deformed. Unfinishd... ...sent before my time into this breathing worid...

Tuesday, December 17, 2019

Hamlets Hesitation Essay - 1128 Words

April 26, 1998 HAMLETS HESITATION In Shakespeares Hamlet, a ghost tells Hamlet that his uncle, Claudius, is responsible for the death of his father. Hamlet is driven to reveal the truth of his fathers death and seeks to avenge his murder to achieve justice. In his quest to right the wrongdoing, Hamlet delays acting toward justice for many reasons. The main factor for Hamlets hesitation is attributed to his self-discipline. He lacks of ability to act on his emotions. Hamlet is an intelligent, moral, and reserved character. He restrains himself to act rationally and not on emotion. This hesitation is a tragic flaw for Hamlet, but in order to resolve the truth, it is necessary. Hamlet has doubts about the validity of the†¦show more content†¦He plans to accomplish this by devising a play that parallels the conspiracy against his fathers death. The play he develops portrays a reenactment of Claudius poisoning Hamlets father, and will expose the guilty and alleviate all thoughts that the ghost was the devil. Hamlet explains his reasoning by saying: Â… guilty creatures, sitting at a play, Have by the very cunning of the scene Been struck so to the soul that presently They have proclaimed their malefactions; For murder, though it have no tongue, will speak With most miraculous organ. Ill have these players Play something like the murder of my father Before mine uncle: Ill observe his looks; Ill tent him to the quick: if he but blench, I know my course. The spirit that I have seen May be the devil; and the devil hath power To assume a pleasing shape; yea, and perhaps Out of my weakness and my melancholy, As he is very potent with such spirits, Abuses me to damn me. Ill have grounds More relative than this. The plays the thing Wherein Ill catch the conscience of the king. (Act II. Scene 2, 543-559) Hamlet views Claudius reaction to the play. Claudius response is indicative of a guilty person, verifying Hamlets suspicion. Hamlet can now act out his vengeance on Claudius, since he has proven Claudius guilt and has grounds for carrying out justice. Hamlet isShow MoreRelated Hamlets Hesitation as his Tragic Flaw in Hamlet by Shakespeare797 Words   |  4 PagesHamlets Hesitation as his Tragic Flaw in Hamlet by Shakespeare In the play Hamlet, Hamlet is described as daring, brave, loyal, and intelligent. However, he is always consumed by his own thoughts, this being his tragic flaw. There are numerous times Hamlet does not act when he should, like his inability to act on his fathers murder, his mothers marriage, and his uncles assuming of the throne. Revenge his foul and most unnatural murder, says the ghost of Hamlet. The fact thatRead MoreHamlet Cause And Effect Essay1092 Words   |  5 Pagesindividual. In William Shakespeare s play Hamlet, Hamlet’s actions have a tremendous effect on both the play and its characters. Hamlet’s hesitation, madness and steps for revenge all lead to the death of six major characters throughout the play, proving that Hamlet s actions were the cause of destruction for all of Denmark. Hesitation is one of the characteristics that Hamlet is known for possessing. Throughout the play, Hamlet experiences hesitation within many of his actions, which leads to theRead More Hamlets Frustration Essay1064 Words   |  5 PagesHamlets Frustration In order to understand Hamlet, we must understand his frustration. This frustration is most clear in his famous monologue, famously beginning with the line Oh what a rogue and peasant slave am I. This self-condemnation is contrasted by his admiration for the actor of the previous scene, who in a fiction is able to force his soul to his own conceit. The word soul is an example of metonymy, as the soul represents the actors visage, tears, distraction, andRead MoreHarold Bloom Says The Genius Of Shakespeare Is That â€Å"Characters1325 Words   |  6 Pagesthe Human XVII). Shakespeare’s tragedy Hamlet, shows the development of Hamlet within the land of Denmark. Hamlet goes through many changes throughout the five acts, but these changes are not entirely due to the events of the play, but rather to Hamlet’s confrontations with himself. He battles with his mind through soliloquys, he overhears himself speaking, and he always questions himself and the world because he is unable to accept any belief. It is not until the last act that he comes to any conclusion:Read MoreWilliam Shakespeares Hamlet : Relationship Between Passion And Reason1472 Words   |  6 Pagesrole in the fate of the young Prince Hamlet’s life. Throughout the play Hamlet finds out a numerous amount of unsettling news that pushes him towards rash decisions. The ghost of Hamlet’s recently deceased father , the King, sets the play into motion when he bestows Hamlet with the order to kill his murderer, Hamlet’s uncle (1.5.24-25). Relying only on his trusted friends, Hamlet sets out to find the truth as he encounters betrayal and deceit. Although Hamlet’s motivation to act upon emotions continuesRead MoreThe Struggle with Procrastination in Hamlet by William Shakespeare1002 Words   |  5 Pagesbrings about Hamlet’s downfall. In the beginning of the play, Hamlet is given explicit instructions by the ghost to kill his uncle/step-father Claudius to avenge his father’s murder; yet, he fails to do so. Hamlet’s inaction and hesitation to kill Claudius is justified in his own mind and to the audience. Hamlet’s initial disbelief in the reliability of the ghost’s claim, Hamlet’s belief in religion, and the fact that Hamlet is trained in thought rather than in action, all lead to Hamlet’s inaction,Read MoreHamlet and Fate1387 Words   |  6 Pagesthe Human XVII). Shakespeare’s tragedy Hamlet, shows the development of Hamlet within the land of Denmark. Hamlet goes through many changes throughout the five acts, but these changes are not entirely due to the events of the play, but rather to Hamlet’s confrontations with himself. He battles with his mind through soliloquys, he overhears himself speaking, and he always questions himself and the world because he is unable to accept any belief. It is not until the last act that he comes to any conclusion:Read MoreHamlet: a Virtuous and Indecisive Character879 Words   |  4 Pagesjustice and inability to act on his decisions doom him to his fate. The image pattern of an unweeded garden exemplifies Hamlet’s melancholy view of Denmarks monarchy and his hesitation to uproot the metaphorical weeds. Hamlet’s use of rot imagery manifests his dissatisfaction with life and inability to vie for his throne. The pattern of deception imagery delinea tes how Hamlet’s impotence to avenge his father’s death furthers the deterioration of his life. Image patterns used by Hamlet demonstrateRead MoreHamlet Cause and Effect Essay1716 Words   |  7 PagesPrince Hamlets father, and then succeeding to the throne and marrying Gertrude, the King Hamlets widow and mother of Prince Hamlet (Hamlet†).† Shakespeare’s main objective was to impress his Elizabethan audience because entertainment through theater was extremely important to everyone in the era (Elizabethan Theater). Shakespeare successfully captivated an Elizabethan audience with this production (â€Å"Hamlet†). This essay will explain how an Elizabethan audience was targeted by Hamlet’s final monologueRead MoreHamlet by William Shakespeare754 Words   |  3 Pagesthe one who killed him. He gives Hamlet the duty of killing Claudius in revenge and Hamlet agrees to do so. The task seems easy at first but as the play advances, Hamlet find s it tough to complete such a cruel task. I found it interesting how Hamlet’s hesitation to kill Claudius and get revenge for his father’s death drives him mad and ultimately causes the death of many innocent people, including himself. If Hamlet would have just killed Claudius the first chance he had then he would have prevented

Monday, December 9, 2019

Budgeting Techniques Business Enterprise â€Myassignmenthelp.Com

Question: Discuss About The Budgeting Techniques And A Business Enterprise? Answer: Introducation Under the different tools and techniques of capital budgeting, the management of the company considers the various capital outlays that it has under its proposals. The main exercise that is involved in the overall process of capital budgeting is to correlate the various benefits that are to be achieved over the period of time and consistency of performance that helps in maximizing the overall objective of the business. Management has to analyze risk as a key function of financial management. As it is generally seen that the long term investment decisions tend to be complicated in nature, there exist a high vulnerability of external risk and uncertainty. As the acquisition of business Assets and resources are the activities which are continuous and nature, therefore management should utilise their expertise in order to evaluate correct and fair valuation of business enterprise. In the current assignment, the analyst discussed over different concepts that are in relation to utilisation of capital budgeting techniques and a business enterprise. Some of them are discussed as follows - Sensitivity analysis Approach of investing in assets related to business are the major reasons for growth and development of the business enterprise. The company with the objective of achieving long term goals with timely approach must take efficient decision on the part of capital investments. Growth and development of the business organization are not only achieved through the purchase of new machinery and equipment but also expanding business operations through developing new products and services. Before investing and placing money into a project it is greatly required to understand and evaluate the associated risk, business strengths and weaknesses ( , 2011). Though risk cannot be completely avoided, but it should be minimised to acceptable business appetite. For this purpose management of the business, the organization must conduct sensitivity analysis as a part of capital budgeting technique in order to evaluate the possible risk and effectiveness of investment opportunities (Bennouna, et. al., 2 010). Sensitivity analysis as a part of capital budgeting techniques supports the business managers to evaluate the uncertain situations. As in a General scenario business activities are based on forecasts which are determined on the basis of certain assumptions and estimates. The technique of sensitivity analysis focuses on the part wherein the impact on the financial part of the company is visualised while making changes in assumptions and business estimates. The tool of sensitivity analysis evaluates the possible risk while determining the various variables that place an effect on the performance of the investment and associated net benefits. Various effects on changes made in the variable while conducting internal rate of return technique and net present value technique are analyzed and reported as a part of sensitivity analysis. The analyst using this report identifies various possible risk event and their resulted outcome and consequences if the above risk materialized (Correia Cram er, 2008). Using this approach overall project feasibility is determined. Using net present value technique as a part of capital budgeting approach various independent variables are needed to be changed in order to determine the possible risk. Some of these variables are - Expected revenue Budgeted selling price Budgeted cost of the investment Initial cost of the project Rate of return Interest to be paid on loan etc For instance, sensitivity analysis taken as part of capital budgeting techniques and calculation, it changes one part of the estimates that have been forecasted on the initial stage and accordingly the changes in results are to be evaluated. For example, in the case while taking projected cash flow for the next 10 years to determine the net present value of the investment the business organization took 8 % projected cost of capital. In this situation analysis, the analyst has three variables which can be changed accordingly to notice the effective change in the net present value of the project (Carmichael Balatbat, 2008). There can be a variation witnessed over the period of time in the variables of time duration, the rate of cost of capital, and projected inflows. Scenario Analysis Scenario Analysis is an analysis of Net Present Value (NPV) or Internal Rate of Return (IRR) of a forecast under various important scenarios, based on industry, firm economic factors, and macro-economic factors. It is a process of considering various future uncertain events by considering their alternative predictable outcomes. When future projection is made scenario analysis is considered to be a main factor. Then the various observations have been made regarding the future outcome and several developments have made to change the predictable outcomes. Scenario analysis is not based on the past data or historical data of the company. In scenario analysis the analyst expects that the past observations not remain same in the foreseeable future (Dedi Orsag, 2007). Every scenario combines optimistic, predictable situations which affects the working of the company in the near future. Scenario Analysis is plotted to permit improved decision making and planning by considering the various possible outcomes. In financial sector, financial institution might use scenario analysis to predict various possible situations for the economy (e.g. aggressive growth, moderate growth, conservative growth) and for the market returns (for stocks, bonds, cash and cash equivalents) in all of the scenarios. Financial institutions also made scenario analysis to predict the return on investments. Scenario planning starts by dividing the knowledge into two broad areas: 1 component we consider uncertain or unknowable and 2 things we believe we know anything about (Khamees, et. al., 2010). It is the process of estimating the predictable value of the portfolio after a stipulated period of time, assuming that the securities in the portfolio has changed or key factors change such as change in the rate of interest on securities. There are many perspective of scenario analysis. A most and common method is to determine the risk of the portfolio by computing the standard deviation of monthly or daily returns of the portfolio. A consumer or group of person can use scenario analysis to examine the various financial possibilities of purchasing a product. Mathematics and Statistics plays an important role in the scenario analysis. Most managers use scenario analysis in their company is for framing a plan or in a decision making process to determine the best situation for maximizing the profits of the business and they also use this analysis to determine the worst possible outcome and anticipate operational losses and effective problems (Adair, 2011). This analysis also used in determining the net present value of the business in the near future. Break-Even Analysis Break even analysis is that analysis which determine the point at which sales of the company equals the cost associated with receiving the revenue. In alternate way we can say that break-even is that point where profit of the company is zero. Entities used Break even analysis to determine the level of units which company has to sell in order to cover their total fixed costs. Break even analysis concept deals with the contribution margin of the product. The contribution is the difference between the sales and the total variable costs. And the contribution margin is the difference of selling price and total variable cost per unit (Verma, et. al., 2009). Break even analysis plays a vital role in determining the practical application of cost related functions. It consist three factors, i.e sales volume, cost and profit. The aim of this analysis is to classify the between sales volume and total costs of the company. It is also known as cost-volume-profit-analysis. It helps in understandin g the operating condition that exists when an entity break-even. This is also known as no profit no loss point. This analysis has very useful to the company and the executives of the company takes forecasting decisions and make future planning by considering the break-even of the company. In break-even analysis a break even chart has made by the managerial economists, company executives and government agencies in order to find the break-even point. In the break even chart total fixed cost, total revenue and total variable cost are shown separately (Bierman Jr Smidt, 2012). This break even chart shows the level of profit or loss to the entity at various levels of activity. In the situation of term loans, the institutions which have a business of finance have to find out the possibility that the person who took the loan can repay the loan. In such case they had to find the level of break-even point not only the total cost of the company are required but also the full debt of the person. That level of break-even is called cash break-even. A firm has to decide the most economical course of production both at planning level and expansion level. The break-even analysis is the most helpful in determining the best course of action. For management, the best use of break-even analysis is that they present a microscopic picture of the profit of the company and it helps in determining the business model of the company. Despite some limitations break even analysis has its own utility in managerial decision making. Considering the above technique as a part of the management tool for the purpose of taking short term decision it is considered highly worthwhile. Utili sing this approach into current business condition works out as an additional advantage for a business manager to incorporate the fluctuations and changes that exist in the external micro environment due to its flexible behaviour (James, et. al., 2010). Simulation techniques Simulation technique as a part of capital budgeting methodology provides a natural and logical model in which various situations are analysed and a model is created for better decision making process. Various conditions in the real life business structure are analysed in order to formulate the better structuring of the future possible conditions. All aspects related to business are taken into study to make the sample structure on a wider part. Various variables forming part of the problems is identified that places an overall effect over the implementation part. The probable uncertain behaviour and outcomes in form of cash outflows are analysed as part of simulation techniques. Utilising the approach of Weingartner's Basic Horizon model as part of capital budgeting technique expected return on the investment is to be computed. The management utilising the simulation technique for its investment appraisal proposals is supported while evaluating the portfolio and generating the same fo r the organisation (Kwak Ingall, 2007). The business can follow up the technique as presented by the Monte Carlo simulation approach in order to identify the probable risk and uncertainty that exist while determining the accuracy in the projected discounted cash flows associated with the project. The current approach of simulation reduces the shortcomings and lacking that does exist in the approach of scenario and sensitivity analysis. In spite of focusing on the impact on the performance due the change in the variable the analyst in the current approach takes random variable for each input and determines Net present value for each probable condition. The above picture showcases the changes in assumptions in this particular approach of simulation, the management is required to justify and evaluate the probability for each available variable in order to determine the estimates (Hall Millard, 2010). Conclusion The above assignment is related to risk and uncertainty that exist while making a capital appraisal decision. The particular capital budgeting decisions in the business sense are very important and relevant for considering the economic health of the business enterprise. The major objective while approaching for these techniques in the current consideration is to overcome the situation of risk and determine the different outcomes that may arise due to change in predicted variables. It requires a continuous monitoring and evaluation of various factors that are part of investment appraisal techniques and making a cost benefit analysis in order to determine the appropriateness of capital project. References Adair, T., 2011.Corporate Finance Demystified 2/E. McGraw Hill Professional. Bennouna, K., Meredith, G.G. and Marchant, T., 2010. Improved capital budgeting decision making: evidence from Canada.Management decision,48(2), pp.225-247. Bierman Jr, H. and Smidt, S., 2012.The capital budgeting decision: economic analysis of investment projects. Routledge. Carmichael, D.G. and Balatbat, M.C., 2008. Probabilistic DCF analysis and capital budgeting and investmenta survey.The Engineering Economist,53(1), pp.84-102. Correia, C. and Cramer, P., 2008. An analysis of cost of capital, capital structure and capital budgeting practices: a survey of South African listed companies.Meditari accountancy research,16(2), pp.31-52. Dedi, L. and Orsag, S., 2007. Capital budgeting practices: a survey of Croatian firms.South East European Journal of Economics and Business,2(1), pp.59-67. Hall, J. and Millard, S., 2010. Capital budgeting practices used by selected listed South African firms.South African Journal of Economic and Management Sciences,13(1), pp.85-97. James, L.K., Swinton, S.M. and Thelen, K.D., 2010. Profitability analysis of cellulosic energy crops compared with corn.Agronomy Journal,102(2), pp.675-687. Khamees, B.A., Al-Fayoumi, N. and Al-Thuneibat, A.A., 2010. Capital budgeting practices in the Jordanian industrial corporations.International journal of commerce and management,20(1), pp.49-63. Kwak, Y.H. and Ingall, L., 2007. Exploring Monte Carlo simulation applications for project management.Risk Management,9(1), pp.44-57. Verma, S., Gupta, S. and Batra, R., 2009. A survey of capital budgeting practices in corporate India.Vision,13(3), pp.1-17. , ?.?. and , ?.?., 2011. Sensitivity Analysis in Capital Budgeting.

Sunday, December 1, 2019

Youth Outdoor Adventures Bus. Plan Essay Example For Students

Youth Outdoor Adventures Bus. Plan Essay MARKETING PLAN OUTLINECompany:Youth Outdoor Adventures: Our mission is to provide educational outdoor experiences for underprivileged youth. Strengths:Unique opportunity Not a lot of competitionFree to kidsSchool supportWeaknesses:Cliental is not traditionally familiar with productWe currently cannot accommodate all who apply Starts up costs are highLarge staffing needsOpportunities and Threats:The average child who grows up in a large urban area stays there for most of their life. We feel that this program will be successful because it opens up a city child to a whole new world. This program will start in NYC. We would eventually like for it to spread to all the major urban areas of the United States. We will get funding for this program by soliciting major corporations and foundations. One of the major threats that we perceive is that we cannot raise enough money trough these sponsors. We will write a custom essay on Youth Outdoor Adventures Bus. Plan specifically for you for only $16.38 $13.9/page Order now History:Youth Outdoor Adventures is a new, not for profit company. Consumer Analysis:GeographicUnited States, Urban area, NYCDemographic5th graders, no regard to gender, race, religion or nationalityPsychographicsUnderprivileged youth, no regard to lifestyle or personalityBehavioralChildren, or participants would be allowed to go on one trip. Trips will be run weekly. All equipment and other necessities other then clothing will be provide. The participants need only to sign up. Competitive Analysis:There are no other firms that are providing services like ours for free to the participants. We anticipate little competition as far as similar services are concerned. We will be competing for the participants time, the average youth has many interests, and we want him or her to come with us. We would like to establish relationships with schools and other social services that work with children. Together we can promote each others services. Environmental challenges:The environment that affects us most is the social cultural environment. Many inner city children not have a high comfort level in outdoor adventure situations. To ease this cultural difference we would recruit and train employees from the same urban background. The economic environment may also have an effect. If there is a recession we can expect less donations from sponsors, even though the same needs will exist. Marketing Objectives:As a non-profit, are main goal is to serve the children. We hope that after the start up of the company we can steadily increase the number of children served each year. We hope to establish ourselves as the leader in outdoor education to the underprivileged. By becoming a well-respected name we will ensure sponsorships. Strategy:Product:Youth Outdoor Adventures will provide outdoor trips such as skiing, kayaking, rock climbing, and backpacking. The trips will be offered to 5th graders in the NYC area. All equipment except for personnel clothing will be provided. Food is also included. The children will be picked up from a central location. The company provides all transportation from there. The children will have to apply for the program. Pricing:The service is free to the children. None monetary prices include giving up one weekend that could be used for studying or other activities. Distribution/Place:The children can sigh up for the service through our web site and promotional materials. Once the children sign up for the service we will mail them all the information they need. As stated above, all the participants will meet at a central location and our staff will bring them to the activity. Because our business is a service we do not need a distribution center. Promotional strategy:We intended to form partnerships with the NYC school district. Through this partnership we will distribute materials to principals and teachers. Staff members will be available to speak to PTA groups, principles, students and other stakeholders. We will also establish a reputation by linking ourselves with our sponsors.